Recent comments on the post carousel. What is a VKontakte advertising carousel for and how to create it. Examples of VK carousel design

Vkontakte carousel

In this article, we will talk about the cases in which this content format can be used on the VKontakte social network.

Application Ideas:

• Demonstrate one product, but from different angles (for a detailed acquaintance of the consumer with the goods from the assortment of the store);
• Show the set of products for which the discount is valid at the current time. Thus, you can increase the average check;
• Show clear instructions for using the product. Each card can serve as a separate item to explain the features of operation;
• Create a story-comic, where the cards are arranged in a certain order. And at the end of this comic, you can add another card with a special offer for potential buyers. That is, after viewing the Carousel, the client will receive a nice bonus (at your discretion);
• Introduce the main speakers of the upcoming event to the audience. Photocards and full names of each of the conference participants will be located on a separate Carousel card;
• If customers often ask you the same type of questions, you can answer them using cards. Each card is a separate part of the story;
• Make a digest of the group's popular materials;
• Show cases or portfolio;
• Upload useful content to the Carousel instead of cards, and connect a button to go to the community. What is it for? Of course, in order to lure new followers into the community. This method has already managed to be noted for its effectiveness, and is very popular among users of the VKontakte social platform.

VK carousel is a special entry. It comes with cards. They can be "added on" to hidden advertising. What you need to attach to the card: name, short description, picture, button. If necessary, you can specify 2 costs of the goods at once - the old and the new. This is convenient if you want to focus the attention of subscribers on a discount offer. In this case, the old price will be crossed out. Good idea, isn't it?

The VKontakte carousel allows you to show the audience up to 10 cards. They can be viewed in slider mode.

Technical features (VK carousel size and more)

1. Number of cards in the Carousel: 3-10 pieces;
2. In edit mode, the sequence of blocks changes;
3. Where to invite users? Possible options: to the application, to a personal website, to a VKontakte group;
4. Allowed title length: 3-25 characters;
5. Image size for the VKontakte carousel: at least 400x400px. Only static pictures are allowed (carousel format in VK does not support Gif-animations);
6. The text of the entry is added at the request of the user. This is not a required field. Text volume: 220 characters;
7. The cost is indicated for all cards, but it is not necessary to disclose the price;
8. Payment methods: for clicks; for impressions;
9. It is allowed to place a text signature or information on the picture (they should occupy up to 50% of the total space);
10. You have activated the VKontakte advertising carousel. Now other attachments are automatically prohibited. You won't be able to add a video, photo, audio, map, or survey;
11. The statistics show the total number of user transitions. Use URL tags to determine the performance of each individual card.

How to connect the carousel

Fill out the card:

• The size of the card in the VK carousel (image). Minimum aspect ratio: 600x600px;
• Photo title (limit - 25 characters);
• Add 2 prices (old and new).

Complete the rest of the cards.

Have you created all the necessary cards? Then click on "Save". Next, pay attention to the basic settings of the RK.

If the post passes moderation, it will be included in the VK news feed. And it will look like this:

If you have placed more than three cards, a special "arrow" icon will appear in the window. This is a button that allows you to switch cards one by one.

Now you know how to create a carousel in VK. But who can benefit from this content format? Of course, this is a good tool for business, which involves the sale of services and various products. You can make thematic selections of products, show new products from the range, indicate products that are subject to a discount.

It's time to move on to an equally interesting block of our article - the VKontakte carousel examples. Beginners are often interested in this ad format, and it will be useful for them to know what a VK carousel looks like using an example.

Examples of VK carousel design

From SMM communities:

And this is what a story-comic might look like:

Speaker photos:

Now you know the answer to the question "how to make a carousel in VK?". Everything is extremely simple!

Hello, friends! Scrolling through the Vkontakte news feed, you probably noticed advertising entries among the photos and notes of other users. They usually take the form of a note with an image, a small description, and a button. So in 2017, this social network introduced a new advertising format - Carousel.

Vkontakte carousel is an opportunity to beautifully present your product. Here you do not have to limit yourself to one picture, you can add a description to the product name and it is possible to place links to several sources at once. It is scrolled using the right / left buttons located on it, and has the form of a slider, like on sites.

Before we deal with its creation, let's consider the main features of the Carousel:

1. You can add 3 to 10 images to a post.
2. The image on the card must be static, that is, GIF animations cannot be used, the minimum photo size is 400x400 pixels.
3. For a detailed description of the product, you can add the text of the record. Here the number of characters is limited to 220.
4. Each card has a title. It must contain from 3 to 25 characters.
5. The ability to add a link to: a third-party site, any community or Vkontakte application. You can also enter a phone number.
6. The maximum price you specify is 10 billion rubles. Moreover, if you added a price and a button to one card, then they should be present on others.
7. The placed image can also contain text, but it should occupy no more than 50% of the entire image.
8. Added cards can be rearranged using simple drag and drop.
9. If you choose a carousel as an advertising post, you cannot attach other attachments (photo, video, survey, etc.) to it.
10. You can see the number of clicks on a record in the "Statistics" section. But transitions for specific cards will not be shown here.

How to make an advertisement

To do this, open the page for creating advertisements, or you can simply follow the link: https://vk.com/adcreate. Next, we mark the desired advertising format with a bird and click "Create Post".

At the top, select the group under whose name it will be published. Then write the text of the post. Remember that the number of characters is 220 and spaces are counted. Then we proceed to adding the first card - click on the plus sign.

If you do not have your own group, but you want to offer users a certain service or product, then you can. At the same time, please note that it should not be empty: place at least 10 posts in it.

After that, our card will look like this. To add an image or photo, click the "Upload" button.

Of course, it is better to prepare all the necessary images in advance. First, with the help of an editor (which you like), make the appropriate size, and then you just add them.

Add a caption below the picture. You can specify the old and current price for the product and add a button. The old price will be crossed out - so you can emphasize that there are discounts in the store. What will be written on the button must be chosen based on the topic of the entry itself. If you are going to conduct some kind of training or seminar, then the inscription “Sign up” will do; if registration and entering personal information is implied, then “Fill in”; if you offer hot vacation tours, select the "Book" button and so on.

To delete a card, click on the cross in the upper right corner on it.

Add all the pictures and click the "Create" button.

At this step, you can change the order of the blocks, hold down the desired one with the mouse and drag it to a new location.

It should also be noted that in the example I inserted the same link for all cards. But here they can be used differently. For example, the first link will lead to the store's website on the Internet, the second - to the Vkontakte group, the third to a specific section of the site, and the like.

To see how the created ad unit with the Carousel will look in the news feed after it is approved by the moderators, click "Open".

This is what happened to me. You can see which product is on sale and go to the store by clicking on the button (this will be the transition to the link specified for a particular card).

Examples of using

Now let's figure out what information to place in the Carousel? But there are no restrictions here. The main thing is that everything looks organic and is clear to the user at a glance.

Let's give some examples:

1. If you want to advertise a certain product, place several photos, add captions and a button.

1. If something can be bought at a super bargain price, then indicate the old price and the new one. The size of the discount written in the picture will attract even more attention.
2. Add your most popular items.
3. Products manufactured by a particular manufacturer and their features.
4. Products that complement each other. For example, sneakers, sports top, dumbbells, training mat, tank top and t-shirt, cap.
5. Offer something of your own, explain the essence and add buttons so that the user can either subscribe or contact you at the specified phone number.

1. A conference is planned, place it on the cards of its participants, and add a short description to each.
2. You can make a small story out of the images, and for the last card, specify a link that will lead to some Internet magazine, a group discussion.

While the Vkontakte Carousel has not had time to become very boring to users and this type of advertising in the news feed does not come across so often, it must be used. Think carefully about how it will look in order to attract people's attention, and the result will not be long in coming.

What is an advertising carousel?

A carousel is a promotional post with cards. In each card, you can specify a name and a short description, attach an image, a button. You can also set two prices - old and new - for example, to show a discount. Or not price at all.

Why do you need an advertising carousel?

Promotions, discounts, special offers

In addition, through carousel cards, you can:

• close the objections of their customers,
• describe the benefits of your product,
• explain how to use your product or service.

• virtual tour of the site;
• instructions for ordering goods/services;
• the history of the creation of a product / service / business.

In order to engage users in interactions, you can show all your creativity. For example:

• create a single picture from the Carousel cards;
• use color fade effects;
• come up with a short comic.

How to create a VKontakte carousel?

Select the community on behalf of which the promotional post will be created.

There can be from 3 to 10 cards. For each card, you specify a link that will be followed by a transition, or a phone number. Links in different cards can lead to the same page or to different ones.

You must upload an image to the card (at least 400 pixels wide) and specify a title (from 3 to 25 characters).

You can also add a price - current and old, and select one of the available buttons. These parameters are optional, but note that the button or price must either be filled in on all cards, or not filled in anywhere.

Technical requirements:

• Cards should be from 3 to 10.
• Links to any sites, communities and applications of VKontakte, as well as phone numbers are accepted as links.
• Card title length - from 3 to 25 characters.
• The card image must be at least 400 pixels wide. Animated images are not supported.
• You can specify a price up to 10 billion rubles. In this case, the price must either be indicated for all cards, or not indicated in any of them.
• The text of the advertising entry itself should be no more than 220 characters.
• You can add one of the following buttons to each card: Go", "Open", "Details", "Call", "Book", "Register", "Register", "Buy", "Buy ticket", "Install", "Contact", "Fill out", "Order » . In this case, the buttons must either be enabled for all cards, or disabled for all.
• You can pay for ad posts with a carousel both for impressions and for clicks.
• If a carousel is attached to a post, then other attachments (photos, videos, music, maps, snippet, poll) cannot be added.
• The carousel statistics will display the total clicks for all cards. To track the performance of a particular card, use UTM tags.

At the moment, the VKontakte Carousel advertising format is the newest and, accordingly, the most not hackneyed. In addition, you yourself have seen how many opportunities it opens up for us. I highly recommend testing the ad carousel if you haven't done so already.

Long-awaited updates have appeared in the VKontakte article editor - the creation of photo carousels, as well as attaching audio recordings.

Photocarousels in the VK article editor

The innovation will allow you to add entire albums to your articles in an easy-to-view format - a carousel. You can upload no more than 30 photos to one carousel. The article editor has been updated: now creating photo carousels is available to everyone.

To add a photo carousel, you must first add any image to your article. After that, when you hover over it, the "Create Carousel" button will appear. We press on it.

This will open the photo carousel creation windows, where you just need to add the pictures you want to show readers.

Audio recordings

It is also possible to add audio recordings to the article. You can attach individual records or thematic playlists.

To add a song to an article, go to create a new block and click on the note icon.

You can find the desired song using the internal search VKontakte or select from your audio recordings. Also, you can add a description to the attached song.